- Location
- London
not disputing yours and ridgeway's highlighting of marketing managing to boost pricing, but surely the smartphone analogy doesn't hold. Nor Ridgeway referring to ebike makers as "they" as if "they" are monolithic.^^^ This. Look how many hundreds, or even a thousand or more, of pounds people are willing to drop on an iphone that cost $20 to manifacture. They could sell them for $100 dollar and still do very nicely, but they don't because people aredaft enoughwilling to pay the exorbitant prices. So it probably is with ebikes.
You don't have to buy an iphone, other smartphones are available.
Some ebike makers may try to maintain high margins but others might choose to undercut them as their own path to profit?