Saw a piece on the news where they were talking to some Russians who couldn't get tickets for the opening ceremony because the cheapest were $1000! Looks like they have already shot themselves in the foot, the stadium looks empty, at least the lower tier is which will be the expensive seats. Same thing happens at all Olympic venues. Wise up people, charge a low price and fill the stadium.
Heard Clare Balding going through the British medal contenders, Andrew Musgrave didn't get a mention, why am I not surprised.