Sorry, but how do you know this ? For all we know, they knew it wasn't real.
Surely you mean they were found out.
After all the publicity surrounding the findings, they had little choice.
Of course. Prestige companies like the seller of the whiskey make a habit of ripping off their customers and would be happy to have their reputations tarnished. The company did all the right things to make a wrong right, publicity or not.