I think rather a lot are, same goes for those saying things like "I'm about to buy this bike, it's had great reviews in <insert magazine name>".
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I think rather a lot are, same goes for those saying things like "I'm about to buy this bike, it's had great reviews in <insert magazine name>".
vickster
Squire
Everyone is influenced by branding even if they don’t think they are
on a rational and emotional/ latent level
Drago
Legendary Member
- Location
- Suburban Poshshire
I'm not influenced by it at all. Not since I spend a fiver on a can of Lynx and women failed to throw themselves at me as a result.
T.M.H.N.E.T
Rainbows aren't just for world champions
- Location
- Northern Ireland
You're supposed to spray some of the can 
Rusty Nails
We remember
- Location
- Living in the slow lane
Everyone is influenced by branding even if they don’t think they are
Except me. I bought my two Genesises (Genesii?) based on a thorough technical assessment of their build quality and superb ride.
Just like you probably
vickster
Squire
Nah I just really liked the colour and look...Except me. I bought my two Genesises (Genesii?) based on a thorough technical assessment of their build quality and superb ride.
Just like you probably
I wanted a steel framed bike and couldn't justify the price of a CondorI really don’t do much at all based on technical analysis, just know what I like and don’t like
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Drago
Legendary Member
- Location
- Suburban Poshshire
Christ on a bike, now you tell me!You're supposed to spray some of the can
Cycleops
Legendary Member
- Location
- Accra, Ghana
Not quite sure of the point you are trying to make @Rusty Nails but I imagine Halfords are trying to promote Boardman as a value quality product but i don’t think any amount of advertising would convince punters it’s a premium brand, one reason being their other In house brands. They’ll be more influenced by reviews as others have said.
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Cycleops
Legendary Member
- Location
- Accra, Ghana
You were done, should have gone to the pound shop.
cyberknight
As long as I breathe, I attack.
- Location
- Land of confusion
I have 2 Boardman's and I think for the money they are great ,in my budget I won't get anything better so I will stick with them
matticus
Guru
Do you want my review of the women available there?
(currently behind a paywall)
Rusty Nails
We remember
- Location
- Living in the slow lane
I'm not sure it's as much influenced by advertising as just seeing what other cyclists ride and keeping up with the Jones in many cases. Like many other activities there is often a desire to have the big name brand. Even though people, in general, do not race they till like to ride what the top riders do.
At the end of the day the frame is the main difference between bikes, and even then they are often built in the same Far East factory, with gears, cranks, brakes, tyres etc. all bought in.
I am not saying there is no difference in ride or build quality between a top of the range bike and a mid-range bike, but the average rider would not notice the difference between bikes within the same price range.
I fear you are right about Halfords and aspirations for a premium brand.
rogerzilla
Legendary Member
You're doing it wrong. From "People Just Do Nothing":
Craig's letting me use his Lynx. He's actually perfected the perfect blend.
Yeah?
So is it just two sprays of Excite?
No, no, no. One spray of Excite... ..two sprays of Dark Temptation... And then, the last bit, just a mist of Africa.
OP
OP
Maherees
Über Member
- Location
- Northampton
My last road bike I bought from an independent local shop but my gravel bike is a Boardman Premium (ADV 9.0) and is the best bike I've ever owned.
