If more people reported potholes to their local councils maybe they would get seen to?
I report several every week to our council, using their online tool. They generally get seen to pretty quickly.
They can't fix stuff they don't know about.
Reporting pot-holes in Surrey would be a full-time job. It's just about manageable during the day but when driving in the dark it's really difficult to see them, and you can still get caught out even when driving carefully, and there's some real sink-holes out there.
The local council are out there patching them regularly, but on the high volume roads all this does is sort the issue for a few weeks before the 'patch' is ground out again, and there doesn't seem to be much road-relaying being done which is what is needed to sort the issue.
I know that they've had challenges with the cut in funding from Central Government, but the state of the roads is particularly galling when we've just had a 5.5% increase in Council Tax.