3T might be in the price range if you shop around
I think with evolution of disc brakes, more and more carbon options will be hitting the lbs shelves in the very near future
So the OP could well be right
Frame are a little different to wheels, lots of people wont use carbon wheels due to heat and stopping issues,with disc brakes those issues are no longer a problem, so it opens up a whole new marketI bet they said the same about frames too....