Halfords to stock Pinarello

[nickyboy]

So they now have the Boardman range up to £1,300 and the Pinarello range above that. Very smart move both for Halfords and Pinarello
Halfords get a product which rides the wave of Sky cycling brand awareness. Pinarello get access to by far the most powerful bicycle distributor in UK
Boardman has done very well out of the Halfords association and it couldn't last forever. Of course he will still shift big numbers as the Boardmans are still slap bang in the £1,000 key price point.
The top end Boardmans will presumably reappear elsewhere So what has happened in summary is that Pinarello and top end Boardman have swapped places. Pinarello wins because it plugs into Halfords unrivalled distribution

 

[CopperCyclist]

So I guess we start a sweepstake then? First person to photograph a Pinarello in the wild with backwards forks wins.

 

[400bhp]

The top end Boardmans will presumably reappear elsewhere So what has happened in summary is that Pinarello and top end Boardman have swapped places. Pinarello wins because it plugs into Halfords unrivalled distribution

The top end Boardman's have never been sold in Halfords.

 

[Andrew_P]

An interesting aside, Chris Boardman does not own Boardman Bikes, he is a 9.09% Shareholder and he is not a director either. Guess he makes his money in Royalty charges. Well thats how it looks in the accounts.

 

[Peteaud]

They are on the Halfords website.

 

[youngoldbloke]

They are on the Halfords website.

They just can't get it right though - this Veloce equipped FP Uno is shown withTiagra kit in the opening image, and similar mistakes abound. The FP Due White (105) is shown with SRAM Rival for example. Sad. You might think that when launching a new range of a prestigious brand they might at least try a bit harder.

 

[Peteaud]

They just can't get it right though .

Thats all you need to put really, lol

But with a product like that you would have thought a bit of effort may have been involved.

 

[Andrew_P]

Only stocked in three stores, not a prolific start.

Pinarello bikes are available for delivery boxed or built or for reserve and collect in Chingford, Farnborough and Nuneaton where we have Pinarello trained staff who are able to build and service your Pinarello bikes.

 

[nickyboy]

The top end Boardman's have never been sold in Halfords.

Apologies. I didn't realise there was a higher end range that wasn't stocked by Halfords. I meant the more expensive Boardmans that Halfords stocked, which they seem not to offer now

 

[400bhp]

An interesting aside, Chris Boardman does not own Boardman Bikes, he is a 9.09% Shareholder and he is not a director either. Guess he makes his money in Royalty charges. Well thats how it looks in the accounts.

Who owns then?

VC? Part owned by Halfords? Subsid of someone surely?

 

[400bhp]

They just can't get it right though - this Veloce equipped FP Uno is shown withTiagra kit in the opening image, and similar mistakes abound. The FP Due White (105) is shown with SRAM Rival for example. Sad. You might think that when launching a new range of a prestigious brand they might at least try a bit harder.

But it's not really aimed at us geeks that hang around on cycle chat though is it.

 

[Peteaud]

But it's not really aimed at us geeks that hang around on cycle chat though is it.

It is also better than Sky's bikes.

PINARELLO FP UNO CARBON ROAD BIKE 49CM PRODUCT DESCRIPTION

The Pinarello FP Uno Road Bike 49cm is created incorporating the same technologies that were used to build the bike that Team Sky rode to victory but it has a superior carbon frame, made from Carbon 24HMUD, meaning it weighs less than 10kg.

 

[redcard]

Less than 10KG is a selling point?

Wow.

 

[youngoldbloke]

But it's not really aimed at us geeks that hang around on cycle chat though is it.

You may well be right. I am amazed that - apparently - people make impulsive 'lifestyle' purchases of £2+K road bikes, with little knowledge, and even less experience.

 

[Peteaud]

You (may well be right. I am amazed that - apparently - people make impulsive 'lifestyle' purchases of £2+K road bikes, with little knowledge, and even less experience.

Well i have been online to Wonga, borrowed £2.5K and am now off to halfords to buy a peperonierollo (the bike that chris wiggins rode on the tour of the isle of man)

So there