nickyboy
Norven Mankey
- Location
- You want hills? We got hills
So they now have the Boardman range up to £1,300 and the Pinarello range above that. Very smart move both for Halfords and Pinarello
Halfords get a product which rides the wave of Sky cycling brand awareness. Pinarello get access to by far the most powerful bicycle distributor in UK
Boardman has done very well out of the Halfords association and it couldn't last forever. Of course he will still shift big numbers as the Boardmans are still slap bang in the £1,000 key price point.
The top end Boardmans will presumably reappear elsewhere So what has happened in summary is that Pinarello and top end Boardman have swapped places. Pinarello wins because it plugs into Halfords unrivalled distribution
Halfords get a product which rides the wave of Sky cycling brand awareness. Pinarello get access to by far the most powerful bicycle distributor in UK
Boardman has done very well out of the Halfords association and it couldn't last forever. Of course he will still shift big numbers as the Boardmans are still slap bang in the £1,000 key price point.
The top end Boardmans will presumably reappear elsewhere So what has happened in summary is that Pinarello and top end Boardman have swapped places. Pinarello wins because it plugs into Halfords unrivalled distribution