Have you seen the latest TV ad from the "nations biggest cycle seller"

[Cycleops]

Trying to say cycling is for everyone, which it does brilliantly. Like them or loathe them Halfords are the biggest cycle retailer in the UK.

 

[Archie_tect]

Pity the main messages I got from it were that:
- cyclists are angry,
- unreasonably aggressive, even with each other,
- are litter-louts,
- don't care about anything but themselves,
- have no respect for others, and,
- have an arrogant yet desperate need to be the first at everything

... in fact are totally sad people....
...but hey, it's only an advert and I'm sure non-cyclists will appreciate the subliminal reinforcement.

 

[aces_up1504]

Pity the main messages I got from it were that:
- cyclists are angry,
- unreasonably aggressive, even with each other,
- are litter-louts,
- don't care about anything but themselves,
- have no respect for others, and,
- have an arrogant yet desperate need to be the first at everything

... in fact are totally sad people....
...but hey, it's only an advert and I'm sure non-cyclists will appreciate the subliminal reinforcement.

Really you thought all that about the advert. A little OTT. Why not just take what the advert was designed as " Everyone can Cycle" and light hearted.

 

[Archie_tect]

Sadly, I think it's awful- sometimes adverts fail spectacularly, and I believe this is one of the worst I've ever seenI

... you have to agree sometimes adverts don't present their subject well- why do you think IKEA dropped their awful Gnome one!! That cost a small fortune to make and it was a disaster.

....I'm not sure which subliminal messages non-cyclists will take from it.

 

[GrumpyGregry]

Pity the main messages I got from it were that:
- cyclists are angry,
- unreasonably aggressive, even with each other,
- are litter-louts,
- don't care about anything but themselves,
- have no respect for others, and,
- have an arrogant yet desperate need to be the first at everything

... in fact are totally sad people....
...but hey, it's only an advert and I'm sure non-cyclists will appreciate the subliminal reinforcement.

Some cyclists in London in particular and SE England generally are guilty of all of that and more...

 

[SomethingLikeThat]

Would have been nice if they had more without helmets. Other than that quite entertaining. Better than last summer's.

 

[Shut Up Legs]

It seemed more realistic than I lot of car ads I used to see back when I still watched TV. You know how it goes: the car's speeding along a pristine, untouched, perfectly-surfaced road that looks like an autobahn, with spectacular scenery, beautiful woman in the passenger seat, absolutely no traffic congestion, blah, blah, blah...

 

[buggi]

yea i like.

 

[fossyant]

Sadly, I think it's awful- sometimes adverts fail spectacularly, and I believe this is one of the worst I've ever seenI

... you have to agree sometimes adverts don't present their subject well- why do you think IKEA dropped their awful Gnome one!! That cost a small fortune to make and it was a disaster.

....I'm not sure which subliminal messages non-cyclists will take from it.

Did they. Shame as I hate Gnomes with a passion. Loved the advert.

 

[wiggydiggy]

Its not aimed at cyclists is it, I like it. Anyone that doesn't like just because it doesnt talk to them is probably a bit snobbish!

Its windy outside and overcast, its probably going to rain soon. 3 years ago if you'd told me I'm about to cycle 6 odd miles to work (let alone just walk 1 to the station!) I'd have laughed, I think an advert like this will help more people get to where I am and others even further

 

[Archie_tect]

No, it isn't aimed at cyclists.... that's the whole point. It's supposed to be aimed at the millions of people that Halfords want to entice into their shops to buy their bikes...

 

[GrumpyGregry]

No, it isn't aimed at cyclists.... that's the whole point. It's supposed to be aimed at the millions of people that Halfords want to entice into their shops to buy their bikes...

Yebbut....

There's millions of folk out there, many ?most? of them drivers, who are

- angry,
- unreasonably aggressive, even with each other,
- are litter-louts,
- don't care about anything but themselves,
- have no respect for others, and,
- have an arrogant yet desperate need to be the first at everything

... in fact are totally sad people....

So maybe the psychology behind the advert is "look drivers cyclists are just like you"

 

[Archie_tect]

True Greg, but people tend to believe what they see, and I doubt people'll make the connection that it's an ironic commentary... including the young mums, teens, children, elderly and sports' fans, not just drivers.

Maybe I'm just not getting the joke!

 

[lukasran]

total scalp fest, wish my commute was like that. great ad.

 

[Grayduff]

A normal Sunday ride up the infamous Boxhill .