There i was looking for electric fires on yon Amazon when i accidently clicked this Buy now with 1-click button. I've now ordered a fire that i wasn't too sure i wanted. How is this possible? I know i have an account with them but i thought you had to confirm payment whenever you bought something. If you can just click that button and they take the order, surely many will do so by mistake and end up with stuff they didn't really want? I'm not that bothered as in a way by mistakenly clicking the button it's made the decision for me. Whereas if it was down to me i'd be here for hours wondering whether to buy it or not. I think you can contact the seller an cancel the order but i bet some out there don't even know they've ordered something till it arrives on their doorstep!