Are those the best wheels for the money as I have found for £160?
OK, a quick search around, I reckon I could do this for ~£1200 + any build cost...unless I have forgotten something absolutely obvious (I have saddle and pedals)

...
Frame + Fork - £400
Handlebars - £30
Stem - £20
Apex Groupset (seems to include everything needed) - £420
Tape - £15
Seatpost - £40 (these are a mystery to me)
QR skewers - £25
Fulcrum 5 Wheels - £160
Tyres & tubes - £60
That would leave around £30 for sundries...does that seem about right?