I'm the original poster. I was expecting a few comments on whether this was a good deal or not lol. The website wouldn't put me off if I thought a bike was a good deal, but I don't think they do themselves any favours as people often see the presentation of the web site as a reflection of a company's professionalism and attention to detail. It reads like it's been written by someone in the office and stuck on the site without being checked over.
The thing that bugs me more is the use of the term 'free' and 'complimentary' for the food when they are actually charging £20 for it (and they later actually say the 'delivery' charge, for a bike you are taking with you, is to cover the food). Just charge 20 quid for the food and stop trying to pass it off as free when it isn't. I'm also from Yorkshire, so these things are very important to me. Don't tell me I'm getting summat for nowt, when I'm not.
Anyway, pedantry aside, is a day out and 10% off a Planet X bike good value?