The whole of Planet X's shtick is to be a bit rough around the edges, with a naff website, the appearance of huge discounts and no strategy, and a whiff of craziness via social media. It may not appeal to some and I find them a pain in the arse to deal with, but certainly it is working. For a small company they are very well known and last year had a 64% profit increase.
Just because they are not conventional by the standards of a traditionalist marketeer does not mean they are wrong.
Just because they are not conventional by the standards of a traditionalist marketeer does not mean they are wrong.