Rebranding of Cycling Uk

[Oldhippy]

I do wonder why more people, including me, other than being present on my bike don't get more involved in such a potentially social structure changing subject. The CC Collective alone would be a loud voice on its own were it to become more than an interesting cycling forum. Similarly, all these disparate groups working alone would surely make more of a difference working with each other.

 

[Exlaser2]

Personally I was all for the change in the first place and voted for it and have been, in general, happy with the direction of the organisation. They do the hard miles campaigning and sitting on boring government committees trying to make cycling better for all of us.

Re the name change ; just the sheer number of socks and sandals jokes that still appear every time the ctc is mentioned even now explains why the name HAD to change .
I totally understand why a hard core of members loved the club as it was but to the rest of cycling world from racers to leisure riders, just saw the ctc as full of people wearing socks and sandals and wool jerseys, riding steel bikes with toe clips, happily living in the 1940/50s.
And that’s definitely NOT what my local group is like.

 

[mjr]

Re the name change ; just the sheer number of socks and sandals jokes that still appear every time the ctc is mentioned even now explains why the name HAD to change .

Maybe, but changing the name to "CUK" was a bit of a 🤦 (sounds like cuck, short for cuckold) and the latest branding is a smaller face-palm: do they really want people to feel the sun is setting on the era of cycling? They also didn't need to let the executive hijack and vet the board candidates as much as they do, nor let (or are they invited by the exec?) non-members stand for election.

The reform wasn't all bad, but that doesn't mean we have to pretend it was all good.

 

[Flick of the Elbow]

Henceforth I will be taking my renewal decision on purely commercial terms, which organisation offers me the best value for money for insurance and legal aid. I now understand that the CTC that meant so much more than that is dead. RIP.

 

[Psamathe]

Henceforth I will be taking my renewal decision on purely commercial terms, which organisation offers me the best value for money for insurance and legal aid. I now understand that the CTC that meant so much more than that is dead. RIP.

As you and many are likely aware, worth people checking their home insurance as this might cover 3rd party when cycling (even if your bikes are not on the policy). But policies differ so check. My own policy covers 3rd party whilst cycling bundled in with the policy which means some do but I'm sure others don't or might not offer sought cover.

Just posting for general info.

Ian

 

[bikingdad90]

This was at Eden Camp… pre Cycling UK and CUK.
I don’t really understand brand refresh’s. It is purely to make to logo look trendy and modern?

 

[Exlaser2]

Maybe, but changing the name to "CUK" was a bit of a 🤦 (sounds like cuck, short for cuckold) and the latest branding is a smaller face-palm: do they really want people to feel the sun is setting on the era of cycling? They also didn't need to let the executive hijack and vet the board candidates as much as they do, nor let (or are they invited by the exec?) non-members stand for election.

The reform wasn't all bad, but that doesn't mean we have to pretend it was all good.

I never said it was all good . But the alternative was for the organisation to slowly die as us old sandal and sock wearing old crustys fall of our perch. The world has changed and we have to change too.

Also the record I think the latest rebrand of the kit is terrific and I will actually buy some for the first time ever in the 30 years I’ve been a member . The old kit was terrible, I might sometimes wear socks with sandals but I don’t want everyone to know .😂

 

[Flick of the Elbow]

I never said it was all good . But the alternative was for the organisation to slowly die as us old sandal and sock wearing old crustys fall of our perch. The world has changed and we have to change too.

Also the record I think the latest rebrand of the kit is terrific and I will actually buy some for the first time ever in the 30 years I’ve been a member . The old kit was terrible, I might sometimes wear socks with sandals but I don’t want everyone to know .😂

That’s the main problem, the career charity bosses who have now taken over want to belittle and demean the old membership, the old membership don’t fit with the image that they have chosen for their marketing.

 

[All uphill]

That’s the main problem, the career charity bosses who have now taken over want to belittle and demean the old membership, the old membership don’t fit with the image that they have chosen for their marketing.

I don't see anything belittling or demeaning to us older cyclists. What do you find that does that?

 

[Exlaser2]

That’s the main problem, the career charity bosses who have now taken over want to belittle and demean the old membership, the old membership don’t fit with the image that they have chosen for their marketing.

I don’t believe they have purposely belittled or demeaned them . They simply understand most of them will be dead or not cycling with in the next decade and decided they needed to be replaced with leisure cyclists like myself.

 

[PaulSB]

Henceforth I will be taking my renewal decision on purely commercial terms, which organisation offers me the best value for money for insurance and legal aid. I now understand that the CTC that meant so much more than that is dead. RIP.

You're probably aware of this but here we go. The BC insurance covers your bike and third party. I've had a claim in progress for 10/11 months. I'm very happy with the third party and PI cover and support.

The bike insurance though is poor. The cover offers only "the current market value," in other words the second hand value. For many of us this would not replace the damaged machine. I understand why this cover is offered but in my view it's not good enough.

I claimed on my home insurance and received a full new for old payout on my bike, helmet, kit, and wahoo. I could also have claimed, but didn't think of it, a new HR strap, bar bag and bottles. It's surprising how much stuff gets damaged in a major RTC.

My current home insurance cover adds £50 to the premium. That's the first time I've had to pay an additional premium. The payout was £6700.

 

[Psamathe]

Maybe, but changing the name to "CUK" was a bit of a 🤦 (sounds like cuck, short for cuckold) and the latest branding is a smaller face-palm: do they really want people to feel the sun is setting on the era of cycling?

Chatting to another cyclist I happened to meet on the road not too long after the name change, he was using the "C" pronounced as "Su..." i "CUKers" pronounced as "Suckers".

Ian

 

[geocycle]

I don’t believe they have purposely belittled or demeaned them . They simply understand most of them will be dead or not cycling with in the next decade and decided they needed to be replaced with leisure cyclists like myself.

I’ve been a member for many years and quite like the heritage of the CTC even though I’m not a group ride sort of person. Demographics suggest a lot of retired people will be looking for leisure activities, we have even had a rise in the popularity of multi day touring albeit called bike packing. So while it did have to evolve I’m not wildly excited by the charity or new branding. You never know, when I retire I might have an urge to join a club!

 

[ianrauk]

This months magazine has arrived, theres a review of the Marin Four Corners 1 bike in it I'll take a close look at, I nearly bought one of these but struggled to find one in stock near me to try. I might revisit this as though I love my electric bike I feel I should challenge myself more with a none electric bike. Plus at about 14kg its over 10kg lighter than mine!



View attachment 774862

Each to their own and all that, but when I read the review I thought to myself. That's one fugly bike. Sorry.

 

[geocycle]

Although the touring pieces weren't bad I thought.

Agree. I’ve just spent a pleasant hour flicking through. I like the touring content and thought the magazine was a bit less tired than the previous format.