Definitely the environment is a factor. Not just the release of harmful methane into the atmosphere but the conversion of valuable forest and land to cultivate food for cattle and other livestock. We also fish the oceans extensively and convert that to fishmeal and again for the livestock industry.If the environmental costs of large scale meat production are one of the drivers for those reducing their intake then that’s a good thing. It’s understandable but still sad to see the food industry pushing highly processed, highly packaged products so hard. On balance they may still be better than large animal derived products but much of the environmental and health gain can be lost, and the packaging cost remains high. You don’t need a chilled distribution chain for a sack of lentils, you do for fancy part-cooked spun protein sold in a plastic tray in a cardboard box.
I don’t want the perfect to be the enemy of the good, but the big money takeover of “plant based” seems like it may be a missed opportunity to effect real change.
Vegetarian cooking can be so quick and easy and cheap - everything goes with everything - and can really help those seeking to save money.
It tugs at you when you read about it or watch documentaries. It actually horrifying. Here are some stunning figures. 25kg of feed and 15, 0000 litres of water to get 1 kg of beef. 72% of cereals cultivated in Australia goes to feed livestock and not humans.