That's not cheating, that's resource management. I'm sometimes doing four different breads in one day and I'll be doing two with the stand mixer, one by hand and, like you, using the bread machine to knead and prove the fourth.
And as my wife says, "If you want it to look as if it came from M&S you might as well just buy it from them."
She'd also describe your lovely rolls as artisanal.
Thanks @glasgowcyclist for your kind words. I would settle for all approximately the same size and shape.
The family didn't seem to mind though, none left!