Just been looking through a Powerpoint Presentation on Land Rover's internal web.
Basically, reading between the lines, the target customer for the Range Rover is an arrogant, self opinionated, grammar school educated professional. Target for the RR Sport is a self confident upper management oik. Target for the LR3 is a middle management 30 something who can't yet afford a Range Rover. Target for the Freelander is everybody not covered by the above. Target for the Defender is a Farmer, Horsey type or 'Outdoor professional' – Tree surgeon !
So the mother who's doors flew open WAS the target customer.