I am another one who can't quite believe how Specialized get away with charging as much as they do, but they do seem to have a (fanatically) loyal customer base, so they're doing something right. Even if it's just the marketing department earning their keep
Totally agree with you and I am one of those who remains fanatically loyal but I would not buy a Specialized bike on specification alone.
When I had warranty issues with a bike, I called specialized who called me back that day to arrange collection, they offered to loan me a bike and they upgraded components not covered by the warranty to ensure total satisfaction from me before returning the bike. Two days later they called to check if I was happy or had any further issues.
Likewise when Specialized had a recent fork recall on certain bikes, they handed all customers a £100 voucher for the inconvenience of having the bike checked no matter if the forks needed replacing or not.... By contrast when Willier had a fork recall on the Triestina Izoard XP they gave the customer no voucher, gift or anything for the inconvenience of taking ythe bike back to the dealer.
I know a fella who purchased a bike from a European retailer with no store representation in the UK and it was a really great bike and a bargain at the price he paid, however when he experienced issues having them addressed was a complete nightmare, rather than them offering to collect the bike and inspect, it was down to him to prove the issue existed and was not caused by insufficient care or neglect. He was responsible for shipping of the bike back to them. Emails were ignored, promises to call him back were not met, and he had to continuously chase them to even confirm things such as they have received the bike.... The result was his dream bike became a nightmare experience.
Many bikes which seem to be more cost effective do not have a solid warranty or manufacturer which is willing to stand behind the products, or support the consumer and Specialized seem to do this from my experience and although I can't quite believe how Specialized get away with charging as much as they do. I equally can not quite believe how other bike brands get away with treating their customer base like they do.