You mean I've been doing it all wrong for the last 25 years?
I’m afraid you’ve been doing it all wrong because you’re not at the intersection of creative culture and cycling
In a 2 hour dog walk this morning I spotted a good half dozen riders on expensive bikes, not one appeared under the age of 50.
Indeed, it’s already a problem. Despite exercise and fitness being in vogue for younger people, cycling is hardly growing.
Running, open-water swimming, the gym, and other fitness activities (e.g. Hyrox) are growing.
I wonder if the cycling industry has priced itself out of new customers, or people feel increasingly unsafe on the road. Perhaps both.