Smokin Joe
Squire
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- Bare headed cyclist, Smoker
Norton's problems have nothing to do with whether we are in or out of the EU. They are entirely self inflicted.
Norton's problems have nothing to do with whether we are in or out of the EU. They are entirely self inflicted.
In 1977 a friend bought a new Norton Bonneville Silver Jubilee... it rusted faster than a WW2 sea mine.
Ah, you're right Smudge- thought it didn't look right when I typed it!! It was 43 years ago!That would be a Triumph Bonnie, not a Norton.
That time was also the dying days of of the original Triumph company.
I think Norton were aiming a bit higher than Enfield India,I read somewhere that Royal Enfield had increased UK sales profits by 112% in the last year. Mostly by Interceptor sales, there is an RE dealer near me, with a Triumph dealer 200 yards away. The Interceptor at about £5k makes the cheapest, bottom of the range Bonneveille at £8k+ look ridiculous and a tad ugly too. The Norton range was dafter, maybe their customer base had just died? When the new 300 comes out RE, with real heritage, will come out winners worldwide.
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They were, but they missed.I think Norton were aiming a bit higher than Enfield India,
They were, but they missed.
I agree with Triumph but not HD, well not in the US which is their biggest market, the protectionism & patriotism will keep them alive.Unsurprisingly, it was a tiny target.
HD & Triumph will be next to suffer, once they started to outsource manufacturing/assembly then their USP diminished and the prices become harder to justify, the Interceptor has shaken up the market for middle aged riders like myself.
Ironically it is the very people HD hated and didn't want associated with their bikes who gave the brand it's worldwide status, and that was the Hells Angels. It turned the machines into cult classics.HD would have gone tits up back in the noughties, had they not had a massive financial bailout by the American government.
Ironically it is the very people HD hated and didn't want associated with their bikes who gave the brand it's worldwide status, and that was the Hells Angels. It turned the machines into cult classics.