Racing roadkill
Guru
It’s basically slick marketing, of a product that no sane thinking individual would consider a necessity, and I really can’t see it being around for very long.
But a lot of fad following sheep will have signed up by then and be stuck with all the kit 🤭It’s basically slick marketing, of a product that no sane thinking individual would consider a necessity, and I really can’t see it being around for very long.
I can think of lots of reasons. Have a brainstorm, see how many you can come up with.Why not get out and ride ?
Yep, they’ll be stuck with a 2 Grand exercise bike, which doesn’t do anything more than a 20 quid Argos special.But a lot of fad following sheep will have signed up by then and be stuck with all the kit 🤭
I could be wrong but I don't think that shifting hardware is central to what they're trying to do. It's a part of it - but the $30(?) monthly subscription is where it's at.Ah yes, the rental business model - the ambition of many businesses.
Manufactured stuff has long been relatively cheap and getting cheaper. At rrp. And can very often be picked up at deep discounts.
The other variant on this is ever more fernickity expensive bike bits offering not a lot more, if anything, in a real sense, and having shorter service lives.
Only a shade away from renting you your rear cassette etec.
I could be wrong but I don't think that shifting hardware is central to what they're trying to do. It's a part of it - but the $30(?) monthly subscription is where it's at.
Right-Mousetrap!Exactly - that was my point.
And once the folk have shelled out for the hardware they will, I assume, be more reluctant to abandon the sub/rental/tax.
Quite right. It’s the way of the world unfortunately. Spoon whittlers don’t make the ‘great white chiefs’ any money, so the marketeers target the ‘consumers’ of the world, and try to imply that the spoon whittlers are the devil. I’m somewhere in between a spoon whittler and a consumer. I will buy a prThe power of advertising never ceases to amaze me though. Not impress me, just amaze me! Those people could really sell sand to the Arabs (no racism was meant there before the pc police jump on me ) and, if they can get the latest pop star or sports star to appear in their commercial even better.. Take a look around you when you're next out and see how many people are wearing the exact same shoes/trainers/clothes etc.. The worrying thing is the way in which they have made it appear to be 'cool' (if anybody stills uses that term ) to gamble, or that you should be proud of yourself for having a good credit score! Personally, I have always felt more proud of myself for having the patience to save for whatever I 'need' but, in today's crazy society that actually makes me a worse person
2 grand for the kit, 40 quid a month on subs. It’s not cheap. I guess that it’s a sign of the times that people would even entertain paying that much, for something they could get at a gym, for a fraction of the price.I can see how this sort of thing appeals to 'certain types'. A girl in our office was having a personal trainer, spending a bomb, but to mention she might go out for a run or ride a bike... nope. Our office is full of people that wouldn't go near two wheels - and they are half my age.
Such a massive outlay for this Peleton though, and I guess the trainer is stuck with the software, not like a Watt bike ?