Had a quick chat with the C+ Advertising Dept. I got prices for two specific sizes just to see what we would be talking about:
3cms (h) x 9cms (w) = £53
6cms (h) x 9cms (w) = £79
If you look in the Marketplace section of the April issue you will see ads for Cyclewales.net and Bikebox which correspond to these sizes.
We could probably get these prices down with a bit of negotiation, and they certainly would offer discounts for multiple insertions.
They do smaller sizes as well so I would assume we could get a 3cm x 4.5cm add for about £30, which is probably a more sensible amount to spend.
If we want to take this forward, we really need to decide on what we believe is a realistic advertising budget, and then go and negotiate the best deal possible.
They did point out that the issues that appear in May, June and July are all good sellers because of the amount to TDF coverage they have, so we might maximise out impact if we advertised in one of those.
I didn't have the courage to ask about advertising on the Bike Radar website
